In association with other Rhododendrons or acid-loving shrubs such as Azaleas, Camellias, Pieris and Magnolias. Can be placed on a patio or terrace in a large container or in a partially shaded flowerbed.
Ideally in partial shade, protected from wind. Dig a hole three times the size of the root ball and half-fill it with an acid compost. Place the plant (not too deeply) in the hole. Finish adding the compost, and water well.
Water regularly during flowering and dry weather. Remove dead flowers.